Can Spam Act – Accurate Global Reach Inc.
As Accurate Global Reach bases its services and main business dependent on emails, it is strictly indispensable to follow the guidelines of the Can Spam Act. E-mail contacts are not mere contacts, they are real people for our clients, and for that, it is necessary to add value in these emails and this is one of the main points that highlight our work. We do not work with misleading subject lines, so our subject lines are objective, transparent, and call for action so that e-mail communication is broad and honest.
We have the transparency of leaving the recipient aware of the location, with the geographical origin of the email to which they received, so that for us it is an obligation to send the physical address.
Recipients have the full right to cancel their subscription at any time, choosing not to be part of the email list. All recipients have the option to deactivate at any time.
Email marketing is a valuable tool in your marketing strategy. It’s a way to talk directly to your customers when they have chosen to listen to you more spontaneously. Once they have given you their data, you can send them relevant emails according to your profile, including personalized details.
It’s quick and easy to set up – especially if you use an automation tool. In addition, you are able to view your customers’ data and control the content they are interested in, as well as report financial results.
Unfortunately, there are companies that have explored this brilliant marketing channel in the wrong way, causing a bad reputation. Spammers send emails to anyone, no matter how they got the data. Sometimes the content is from a real company and they just violated email marketing rules, but in some cases they may be criminals who try to cheat and take money from the uninformed.
Any self-respecting company does not want to be a spammer. It is bad for your reputation among customers and even in the industry itself as well as your online reputation with the search engines and email providers. That harms the marketing as a whole, and while companies compete with each other, no one wants to be detrimental to the entire industry, right?
So the best thing to do is make sure that you are up to date with the laws. While laws may seem complex and scary, do not let them keep you from using one of the best marketing channels out there.